I admire people who see a need for a product or service and make it happen. Especially when we are talking martinis! That is exactly what Vitani’s founders, Eric and Jackie Gichner, did four years ago when they created craft martinis in a ready-to-go design.
After meeting with Jackie to hear what inspired her to launch this brand as well as what she and Eric wanted consumers to know about Vitani martinis, I left with the following insight. It really all started very simply. Jackie’s go to drink is a Dirty Martini. Making them at home just didn’t happen due to (in)convenience and taste.… Read more